Notes from the workshop.

Field Notes

June 2026

Summer stocking plan: what actually sells in a Delhi heatwave

Case-by-case demand data from 400 NCR counters: colas peak first, lemon holds through June, water never stops.

House Recipes

May 2026

Counter mix: the ten SKUs every kirana should carry

A simple shelf plan — four soft drinks, four juices, water and soda — that covers 90% of walk-in demand.

Release

April 2026

New in stock: Appy Fizz 300ml, full 24-bottle cases

The party-bottle SKU is back on the list, allocated to trade partners first ahead of wedding season.

Conversations

March 2026

A conversation with Abhishek Roy, our founder

On starting a beverage distribution business in Janakpuri, credit cycles, and why cold-chain is the whole job.